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Some Early Lessons Learned Working on Cohaico

Over on the Cohaico blog, I wrote about some things I learned during the first months of working on a new startup:

Products that succeed? They are the ones that got the crazy distribution by getting people to use their service, other companies to partner with them etc.

On the outside, this often looks like “destiny” or “force majore”. You built such a kick-ass product that people are just magically drawn to it.

Bullshit. Nothing happened by itself. Every successful product came to be because somebody, deliberately, carefully and thoughtfully kicked ass doing sales and did it better than the competition.

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